Dominant Forms of Communication
On the whole, our participants kept in touch with people in their lives via all forms of communication, including face to face, phone and email. Retailer’s preferences varied; some liked using the phone because of poor internet connectivity in the fields other like R1 noted, “I personally like to use e-mail more.” Yet, although adept at many forms of communication, the majority of retailers were willing to use whatever the dominant form of communication producers preferred in order to contact them. Sometimes, this act required daily hours of commitment and extreme flexibly. Although people were willing to deal with drop-bys, they did prefer a standard form of communication with each buyer to maintain an ease of interaction. Phone and fax were the primary methods of receiving inventory and placing orders; however, some purveyors did use email, and many distributors expressed thoughts that email would be more likely in the future.









