Besides simply enjoying cooking, our consumers overwhelmingly mentioned friends and family as an integral part of the equation for an enjoyable cooking experience.  Many times, the people were mentioned even before the food, as with C11, who said that the perfect meal involved “People, first and foremost.”

Others mentioned involving people in the cooking process and actually making food with their friends as key to an enjoyable cooking experience.  C6's perfect meal was full of “fresh things that get made in my kitchen with a bunch of other people.” C10's was “good food and good people around.”

Some said that they didn't necessarily need to cook *with* other people, but that cooking *for* people was very important to them.  For C7, cooking for others was more than just a fun experience, it also was a way to connect with loved ones.  He said, "I like the act of preparing food for other people...It is a nice way of interacting and showing people you care about them."